top of page

Profitable Analytics
For Advertisers

unnamed (7)_edited.png
unnamed (8)_edited.png
unnamed (6)_edited.png
unnamed (9)_edited.png
unnamed (5)_edited.png
unnamed (10)_edited.png
unnamed (11)_edited.png
unnamed (12)_edited.png
unnamed (14).png

We help profit focused brands and agencies get a clear view into the metrics that matter, arming owners and operators with the data essential for scaling the business profitably.

unnamed (15).png
image.png
image.png

We help e-commerce store owners identify what products, orders & campaigns are not only driving revenue, but 
actually profitable 

Integrations

Connect to your sales, marketing & finance channels in minutes.

E-COMMERCE

shopify.png
B.png
unnamed (18).png
Magento.png

MARKETING

GA.png
Ads Google.png
Search Console.png
Link options.png
Tiktok.png
FB.png

FINANCE

Qucikbooks.png
Xero.png

And a host of other great Features

Screenshot 2024-02-22 082330.png

Unified Dashboard

Get a centralised view across your sales, marketing and finance channels and see the full funnel from reach to profit.

image.png

Products

See fully loaded COGS, gross profit generated per product and the breakeven ROAS you need to achieve to drive a profit from paid ads.

image.png

Profit & Loss

Get an expert view of your full P&L split by day week or month on a single screen.

image.png

Insights & Recommendations

The platform highlights the most important positive and negative changes and what you can do about them.

Screenshot 2024-02-22 082330.png

Store Overview

Don’t manage your store based on net sales. See all of the important profit-focused store metrics in one place.

image.png

Orders

Monitor orders to see what are the highest gross margin making or lowest gross margin making.

image.png

Email Reports

Get a clear snapshot of store performance across all channels on a daily, weekly or monthly basis.

image.png

Creative Overview

Visually review the images, video and copy that are moving the needle for your store.

Store 
Overview

Get a single card view of your business.

  • Understand your profitability and unit economics

  • Enable better forecasting

  • Create clarity on how to dial up or down marketing spend

unnamed (19).png

Products

  • Analyse products by profitability 

  • See your true aggregated cost of goods including product cost, packing fees, transaction fees and shipping costs.

  • See your true break-even points to understand exactly what results you need to achieve on your paid ads to make a profit.

image.png

Email Reports

  • Get a daily, weekly or monthly snapshot of your business performance:

  • Monitor, Sales, Ad Spend & Profit Goals

  • See any of your Pinned Metrics from across the platform

  • Get a Profit & Loss Statement to see the biggest line item increases or decreases

image.png
image.png

Orders

  • Calculate the true gross profit on an order level, including, product costs, packaging, fulfillment, discounting, shipping, tax and advertising spend

  • See the most profitable orders to understand what works best

  • See scenarios where orders can easily become loss making eg. The perfect storm of a single product purchase, WELCOME10 discount code used, free shipping cost incurred by the business and an ad cost.

image.png

Creative
Dashboard

  • Creative is one of the most important variable in your ads. A text-based table isn’t the best way to manage them. 

  • See creatives and text in a easy to use grid view

  • Sort by ROAS, Spend, Clicks, Purchases, Conversion Value over time

  • Track ROAS metrics by creative over time.

image.png

Real Time 
Profit & Loss 

 

  • Understand the true health of your business on a single page. 

  • Perfect for profit-focused operators, consultants or CFO’s who need a quick overview of the full business.

  • See each line of the P&L from topline sales to bottom line net profit.

  • See your key costs as a % of net sales for easy comparison over time.

  • Make smarter discounting, purchasing and business operations decisions.

  • Enable Finance and Marketing to work together.

image.png

Cost settings

  • Understand your actual profits on order and store level with each e-commerce cost category. 

  • Shipping Costs

  • Fulfillment Costs

  • Transaction Fees

  • Staff Costs

  • Other costs like Software, Agencies, Rent, etc. 

  • Import via CSV, Zapier or manual entry. 

image.png
image.png

Insights & Recommendations

  • While other platforms leave it to you to interpret data, We automatically highlight the most important positive and negative changes for you to double down or take corrective action across your store

  • Select a metric to get tailored recommendations on what you can do to improve.

image.png
image.png

Easy Assisted Onboarding

Get onboarded in as little as 30 minutes to see your sales and marketing data through the lens of profitability. 

  • Sync all your marketing data right away

  • Connect your ecommerce platform

  • Enter your operational, variable and expense automations.

  • Supported by our dedicated team

image.png

Meet The Team

Are You Ready to Accelerate Your Marketing Knowledge?

bottom of page